UNICEF
Change for Good® (CFG) is an innovative partnership between UNICEF and the international airline industry where donations of foreign or domestic currency in any denomination are collected inflight. American Airlines (AA) has been the sole U.S. participating airline of the Change for Good® program since 1994.
At the core of the success of UNICEF’s Change for Good® program on American Airlines are the employee volunteers, also known as “Champions for Children.” More than 5,000 American Airlines flight attendants volunteer during their working hours to collect foreign and domestic currency contributions from American Airlines customers on all inbound and outbound international flights, including Canada, Caribbean, and Mexico, plus Hawaii.
Since 1994, AA Champions for Children have raised more than $18 million to support UNICEF’s lifesaving work, including developing education programs, expanding maternal and neonatal health programs, and responding to emergencies such as the 2010 Haiti earthquake and COVID-19 surge in Latin America.
How the Program Works
Champions for Children read the Change For Good PA (available in all destination languages) and, on video-equipped aircraft, play the inflight Change For Good video.
Once the video has played, Champions for Children walk down the aisle to collect donations in the UNICEF-designated collection bags.
Lastly, Champions for Children seal the collection bag with a Buddy Witness, co-sign it, and deposit the bag at a designated safe location with the Buddy Witness, using the Digital Logbook.
Engagement Opportunities
Champions Advisory Council
Champions for Children who are interested in a leadership role in the program can apply to join the Champions Advisory Council (CAC) during specified application periods. CAC members help to amplify the UNICEF message as a liaison to the program and recruit passionate individuals into the program.
Attend a UNICEF Regional Event
UNICEF USA’s regional cultivation events are a great way to learn more about UNICEF’s work. Champions can enter a contest and have their chance to attend in select US cities
Attend a UNICEF Program Visit
Champions can apply for an opportunity to participate in a UNICEF program visit (both in-person and virtual) and see firsthand how CFG collections are making a direct impact in the lives of children and families.
Champions Advisory Council
Champions for Children who are interested in a leadership role in the program can apply to join the Champions Advisory Council (CAC) during specified application periods. CAC members help to amplify the UNICEF message as a liaison to the program and recruit passionate individuals into the program.
Attend a UNICEF Program Visit
Champions can apply for an opportunity to participate in a UNICEF program visit (both in-person and virtual) and see firsthand how CFG collections are making a direct impact in the lives of children and families.
Attend a UNICEF Regional Event
UNICEF USA’s regional cultivation events are a great way to learn more about UNICEF’s work. Champions can enter a contest and have their chance to attend in select US cities
Get Connected
UNICEF Hotlines
2.27.23 – UNICEF Change for Good Supporting Turkey and Syria
A new UNICEF Change for Good (CFG) PA is now available in Comply365 for eligible flights through March 31.
Continue Reading7.10.22 – UNICEF USA’s ‘We Won’t Stop!’ Mission
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Continue ReadingA new UNICEF Change for Good (CFG) PA is now available in Comply365 for eligible flights through March 31.
Continue ReadingSunday, July 10, 2022 UNICEF USA’s ‘We Won’t Stop!’ Mission During the month of July, American Airlines will be highlighting the Change for Good program and UNICEF’s work, with a focus on UNICEF USA’s ‘We…
Continue ReadingFriday, April 8, 2022 Support for Ukraine Through UNICEF Extended APFA is proud to support the efforts of the UNICEF Change for Good Program at American Airlines. Given the growing needs of children and families in…
Continue Reading